About SMRT Rep
Industry expertise. Rep-focused support.
SMRT Rep is your virtual back office for the contract design industry.
We’re a team of marketing strategists, designers, and admin pros who know the contract interiors world inside and out. We understand the fast pace of reps’ lives — juggling client meetings, product launches, delivering samples, managing multiple territories and endless follow-ups — and we’re here to make it all run smoother. We specialize in supporting reps and manufacturers in contract furniture, flooring, lighting, architectural products, and beyond — and we understand the nuances of how this industry really works, we know what moves projects forward (and what slows them down).
Our team blends marketing strategy, design, and administrative precision into one seamless support system. We speak the language of designers and manufacturers, helping you present your products with clarity, consistency, and confidence.
With shared calendars, branded tools, and monthly strategy sessions, we make it easy to stay organized, visible, and connected — so you can focus on what you do best: building relationships and winning specs.
Because when your back office runs smarter, you sell smarter.
“I started SMRT Rep because I know what it’s like to juggle everything. Calls, quotes, emails, meetings — it never ends. But I also know that technology, when done right, can make business lighter and smarter.
Through years of supporting reps and manufacturers, I saw a gap in the industry: high-performing reps slowed down and burnt out because they’re asked to wear every hat. With a background in digital marketing, operations and Salesforce I built SMRT Rep to change that — giving reps modern, efficient tools that free up their time and amplify their impact. Our goal is simple: help reps spend less time behind a screen and more time building the relationships that win specs.”
Alexandra, FOUNDER
Meet the Team
-
![]()
Alexandra Calvaruso
FOUNDER
-
![]()
Maritza Lorenzana
MARKETING MANAGER
-
![]()
Michelle Tousche
ADMIN MANAGER
-
![]()
Shannon Shultz
ASSOCIATE
-
Quotes piling up? Inbox exploding? Social posts two months overdue? We learn your workload, your lines, and where support will make the biggest impact — no judgment, just clarity.
-
From quoting workflows to follow-up tracking to marketing consistency — we organize the chaos, streamline the process, and plug in where you need us. Fast responses, clean systems, and real humans who actually understand 50/10/10.
-
More time for clients. More visibility with designers. More confidence that nothing slipped through the cracks. Finally feel like your business is running smoothly — not running you.